Melbourne, 11 July, 2019 – The 2019 Ford Endura has demonstrated an increased level of safety reinforcing its existing five-star rating, with an independently verified crash test carried out in Australia by ANCAP Safety.
The local test was prompted by the Ford Endura’s higher Australian standard specification when compared to the European market Edge model previously tested, and was carried out with a vehicle ANCAP purchased independently of Ford to ensure a genuine representation of a production model available to customers in Australia. Following the test, ANCAP has published an updated Technical Report for the 2019 Endura, acknowledging an improved audit test score of 94 percent for Adult Occupant Protection – an increase from 87 percent.
“The Endura’s advanced safety features and Driver Assist Technology1 have been fitted as standard specifically for our market, because we know that Australians in this segment demand a high level of assurance, technology and safety when choosing a premium SUV,” said Ford Australia and New Zealand CEO and President, Kay Hart. “ANCAP plays an important role for consumers in understanding the safety levels offered in new vehicles, and we’re pleased that Endura has improved on this in an independently verified audit test by an agency with the highest level of credibility.”
The Endura was rated as a five-star model when it was launched in Australia in late 2018 based on Euro NCAP testing of a different specification model. While representative of the core model, the higher level of equipment made as standard for every model Endura sold in Australia, prompted ANCAP to reassess the vehicle in a further independent audit test.
“Audit testing is a routine and integral part of our test and assessment process, and it is done to provide consumers with assurance that they can rely on ANCAP safety rating information when buying a car,” said ANCAP CEO, James Goodwin.
The audit test, carried out at Crashlab in Sydney was conducted on a brand-new 2019 Ford Endura Trend in a full-width frontal crash test scenario. The test is designed to assess not only the vehicle structure, but also the effectiveness of the restraint system for both front and rear seat occupants.
The results verified the Euro NCAP assessment of five stars, however the additional local analysis saw ANCAP acknowledge the improved audit test result in its Technical Report, available to Australian consumers when shopping for a new vehicle, due to the significant improvement offered by the improved restraint system fitted across the Endura line-up.
“The Ford Endura was already a five-star rated vehicle when it launched, yet Ford Australia has improved the safety specification of Endura models supplied to our market through the inclusion of seatbelt pre-tensioners for rear [outboard] seats, which sees improved occupant protection for rear seat occupants,” Goodwin said. “The Endura is a vehicle designed and used to transport families, so it’s encouraging to see Ford Australia prioritise the safety of rear seat occupants for our market.”
Every model in the Ford Endura line-up offers, as standard:
- Autonomous Emergency Braking (AEB) with Pedestrian and Cyclist Detection
- Lane Keeping Aid with Lane Keep Assist2
- Adaptive Cruise Control (with Auto Speed Limiter Device)1
- Evasive Steer Assist
- Traffic Sign Recognition with Intelligent Speed Assist
- AdvanceTrac® with Roll Stability Control and Post-Collision Braking
- Emergency Brake Assist
- Hill Start Assist
- ABS with Electronic Brake Force Distribution, Traction Control and Post-Collision Braking
- Seven airbags, including driver and front passenger, side curtain, side-front and driver knee airbags
- Seatbelt minder/monitors for all rows
- SYNC 3 with 8.0-inch full-colour touchscreen and voice-activated sat-nav
- Apple CarPlay and Android Auto smartphone compatibility
- Emergency Assistance3
- Programmable MyKey
The positive ANCAP audit test result bolsters the Endura ownership experience, which includes the Ford Service Benefits program. This further demonstrates the strength of Ford Service Benefits, including the added value of a Service Loan Car, Auto Club membership (including Roadside Assistance), Sat-nav updates, Vehicle Report Card, and the peace of mind of experienced factory trained technicians when customers service at participating Dealers.
The full ANCAP Technical Report on the 2019 Ford Endura is available to the public at ancap.com.au